Systems built, not campaigns run
Startups and scale-ups across fintech, crypto, edtech, travel, SaaS, and real estate. Each case carries one strategic idea; numbers use "approximately" wherever the honest answer is a range.
Zero to ~$5M ARR with no co-founder and no outside capital
120+ clients including Bybit, OKX, and KuCoin. A 45+ person team on five continents, ~35% margins, and trust as the acquisition engine in a market that had none.
Scaling a Bitcoin marketplace to ~2.3M verified traders
Education-led acquisition, localized lifecycle, and regional data across ~15 markets where trust had to be earned differently in each one.
Zero to ~100,000 users with almost no ad budget
A children's learning app grown on community, content, and trust. The zero-budget playbook that still outperforms paid-first thinking.
A PLG growth engine where the numbers tell the truth
Channel-accurate attribution, a landing page program, and lifecycle onboarding for a self-serve SaaS selling to independent vacation rental hosts.
Owning a D2C funnel in the world's toughest student market
Two years running awareness-to-paid for FIITJEE's test-prep platform: intent-based segmentation, lifecycle automation, and funnel-wide analytics.
Winning attention in a category owned by giants
Competitive positioning, skeptic-proof messaging, and a search-led content program for a cloud PC startup facing Microsoft-adjacent incumbents.
Funnel discipline for an industry that sells with brochures
Long-cycle lead nurture, stage-aware measurement, and automation for one of Canada's most established real estate groups.
Three more, in brief
MyPoolin
Built the first marketing system from zero: acquisition, lifecycle, CRM, referrals. Millions of users, churn down ~35%, signup-to-transaction up ~25%. The company was acquired.
The Printing House
Marketo and CRM modernization across ~50 branches: 28+ automated workflows, tracking governance, ROI reporting, and an in-house team trained to own it.
Bybit
World Series of Trading in a ~30-day window: ~600K viewers, 16.5% CTR, 69K+ competition participants. Influence run as a measured channel.
More client work is discussed in conversation
Much of the 120-client portfolio is confidential. Bring your situation and I'll walk you through the work that rhymes with it.